How We Helped Greg Isenberg Dominate LinkedIn

Hey there! 👋

I’m **Joe Gannon,** founder of Amplify, where we help creators and founders build personal brands that people actually care about.

Over the last 5 years, I’ve worked with some of the biggest names in the creator economy, Ali Abdaal, Sahil Bloom, Greg Isenberg, growing their audience and creating systems that turn ideas into consistent, high-impact content.

1. Why This Playbook Exists

This playbook breaks down exactly how we helped Greg - and how you can use the same process to build authority in your own niche.

In just 12 months, we helped him:

• Grow his audience by 70,000+ followers in less than 12 months (40K → 110K+)
• Earn the LinkedIn Top Voice badge
• Become known as the “startup ideas” guy
• Strengthen both his podcast and his overall personal brand

2. What You’ll Learn Here

• The exact before → actions → after of Greg’s transformation
• How the Content Waterfall works (and why it’s so effective)
• Which creative experiments paid off (and which flopped)
• How you can implement this system for your brand